Answer engine optimisation · Built for recruitment agencies

Your next client is asking an AI which recruitment agency to use. Are you in the answer?

We ask the assistants what your market actually asks, like "best construction recruitment agency in Sydney", and send you a free baseline showing exactly where your firm stands.

Get my free baseline → See how it works

Measured across ChatGPT Claude Gemini Perplexity

30 questions per firm
Checked by a specialist
Free, no obligation

The questions we test are the ones your market is already asking

best construction recruitment agency in Sydneywho should I use to hire engineers in Perthtop mining recruiters in Western Australiarecruitment agencies specialising in allied healthbest agency for temp warehouse staff in Melbournewhich recruiters place civil engineers in Brisbanegood executive search firms in Aucklandagencies that recruit accountants in Adelaidebest recruitment partner for NDIS providerswho recruits data engineers in Canberra

How we count

Only a live answer that names your firm counts as a win. If your site merely turns up in what an assistant retrieves, we call that a foothold and label it as one. You will never see a near miss dressed up as a mention.

How a baseline runs

One URL in. A measured, human-checked answer out.

We crawl your site the way an assistant would, work out the sectors and cities you actually recruit in, write 30 questions in your market's words, then ask the assistants and audit the plumbing that decides whether you can be quoted at all.

A specialist reads every finding before it is sent, then your baseline lands in your inbox.

runs your baseline

We crawl your site the way an AI assistant would, pages, job board and schema included.
That gives us your real profile, the sectors, cities and roles you actually fill.
We write 30 prompts in the words your clients and candidates would use.
ChatGPT, Claude, Gemini and Perplexity get asked, Google AI Overview and up to 10 keywords get checked, and the technical plumbing gets audited.
A specialist reads every finding before it goes out, then your baseline lands in your inbox.

What we measure

Two scores, and the exact arithmetic behind both

No black box. Every point in either score traces back to a query we ran or a check we made on your site, and both are rebuilt from scratch on every re-measurement.

AI Visibility Score

0 to 100

How visible you are when candidates and clients ask AI about firms like yours.

Prompts won: an assistant named you35%
Cited rate: your site credited as a source25%
Engine coverage: how many assistants know you20%
Share of voice against your competitors20%

ranked against every recruitment firm we have measured

Search Readiness

0 to 100

Whether your website is even in a state to be found, read and quoted.

AI crawler access: GPTBot, ClaudeBot, PerplexityBot35%
Structured data, verified on a real job page25%
On-page basics: titles, descriptions, headings20%
Page speed and technical SEO20%

audited live, not self-reported

And one thing we deliberately do not score: llms.txt

We report whether you have an llms.txt file, for completeness. We never score it and we never penalise you for missing one, because the major AI assistants do not currently use it.

If anyone tells you a missing llms.txt file is hurting your AI visibility, they are mistaken. We would rather lose the sale than sell you that.

Your 30 prompts

One square per question. Nothing hidden, nothing rounded up.

Your report shows every question we tested and what came back, including the ones you lost. This is the shape most first baselines take, and it is the picture the managed programme sets out to change.

No tracebest recruitment agencies for civil engineering in Sydney No tracewho are the top mining recruiters in WA Named in a live answerClaude named your firm and linked your sectors page as a source No traceagencies that place project managers in Brisbane No tracebest agency for temporary warehouse staff Foothold, not a mentionyour site was in Perplexity's retrieved sources, but no answer named you No tracewho should I use to hire engineers in Perth No tracerecruitment agencies for allied health roles No tracebest executive search firm for construction Named in a live answerChatGPT named your firm when asked about your primary sector No tracewho recruits data engineers in Canberra No traceagencies that recruit accountants in Adelaide Foothold, not a mentionGemini retrieved your job board, but named four competitors instead No tracebest recruiter for NDIS support workers Named in a live answer · brandedasked about your firm directly, and the answer was accurate No tracetop agencies for civil infrastructure contracts No tracewho fills trade roles fastest in your state No tracebest agency for white collar temp placements Foothold, not a mentionyour careers site was retrieved, but never quoted No tracerecruitment partners for local government No traceagencies specialising in renewables hiring Named in a live answer · brandedreputation question about your firm, answered from your own site No tracewho places health and safety advisers No tracebest agency for engineering graduates No tracetop recruiters for facilities management Foothold, not a mentionin the source set for two questions, named in neither No traceagencies that hire for regional projects Named in a live answerGemini named your firm alongside two national competitors No tracebest partner for high volume seasonal hiring No tracewho recruits estimators and quantity surveyors

5 named you. An assistant put your firm in a live answer. This is the only result we count as a win.

4 footholds. Your site was in what the assistant retrieved, but no answer named you. The closest misses, and usually the fastest to convert.

21 with no trace. Not in the answers, not in the sources. Every one is listed in your report with its full text.

Dashed outline marks a question that names your firm directly. Illustrative shape only — your grid is built from your own run. Hover any square.

What it costs

The baseline is free. The work is the product.

Reading the scoreboard costs you nothing. Moving it is a managed programme, because the pages, the schema, the crawler access and the placements are real work done by real people.

Tier 1 · Lite SEO

Free with every Refari website

included, nothing to sign

Your free AI visibility baseline, human-checked
Both scores, ranked against the firms we have measured
Verbatim quotes from the answers themselves
Your technical gaps, in priority order
One highest-value miss, worked through end to end

Get my free baseline →

Tier 2 · Advanced SEO & AEO

Managed

$650 AUD per month

six-month minimum

A playbook per group of missed prompts, built from your own evidence and checked by a person
We do the work: pages, schema, crawler access, and placements in the pages assistants actually read
Monthly re-measurement on the same 30 prompts, same engines, same method
Movement reported per prompt: newly named, newly cited, lost
Wins judged from repeated samples, so one lucky answer never reads as progress

Start with the free baseline →

Your free baseline

Find out what AI says about your firm

Two fields are all we need. We measure your firm, a specialist checks the report, and it lands in your inbox. Free, and no obligation.

We are on it.

Your baseline is running now. It lands in your inbox once a specialist has checked it.

1Reading your site

2Working out your sectors and cities

3Writing your 30 prompts

4Asking the AI assistants

5Checking Google and your tech setup

6A specialist reviews it before you see it

You can close this page. We will email you.